Driving by CCS off Cherni Vrah, I noticed this interesting little shop with a wooden facade and what seemed to be the word “organic” written on the side. I made a mental note of Gimel Organic and visited the shop on my next visit to Sofia, what I found was rather impressive, not because of the assortment of fresh fruits and vegetables, packaged goods and wine, but they had two parking spaces outside reserved for customers.
The Gimel brand is quite recognizeable. You will find most if not all of the bio/organic shops that sell fresh fruits and vegetables carry Gimel’s brand. The offer a huge assortment of fruits, vegetables and herbs. According to their website they are the largest produce of greenhouse cucumbers and tomatoes in Bulgaria. Their products are also available throughout Europe.
This shop is the first for the brand and it features the entire spectrum of what an organic shopper wants, except meat. Unlike most shops they focus on the fresh more so than the non-perishable.
They also have freshly made food items on hand like these cream soups, which are prepared daily and freshly squeezed juices.
I think the location will really cement this shop with organic shoppers that live on the outskirts of the city and Lozenetz. It is a unique shop, but I have some questions about the source of the food, which are primarily grown abroad. This fact raises a larger debate, what is more important to you local, clean and seasonal or year-round availability and certified organic? I personally subscribe to the former rather than the latter, but regardless this rising level of consciousness is trend that I see continuing into the foreseeable future.
23 Arsenalski Blvd./бул. Арсеналски 23
понеделник до петък (Mon – Fri) – 8:30 – 20:30