These ideas are the zeigist of the company which has been a work in progress for nearly 3 years. Zelena Zemia opened its doors a mere two weeks ago. The shelves have some gaps for new products, but the owners are careful in selecting what they sell. It is a small shop area-wise, so they need to be picky.
Yes, another organic shop has opened in Sofia, but here is the kicker… the people involved have ethical principals and a mission statement about the kind of shop they want to operate, which for me holds more weight than other shops that have jumped on the commercialist bandwagon to offer products that people will pay a lot of money for. Zelena Zemia, while a commercial venture will not bend on their convictions against exploitation and violence towards animals, promoting a healthy lifestyle, concern for the planet and environment, human rights and Fair Trade products.
You can also find their products on BG Menu, if you don’t feel like heading towards the center. You can keep up with their product selection and promotions by joining them on Facebook. The future is bright for this shop and I hope you will take the time to check it out!
Open from 10:00 – 20:00
Telephone: (+359) 02 50 61 41
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